Type of industry
Fashion
Services offered
Brand management
Strategy
Visual design of communication campaign
Illustration
Applications
Location
Barranquilla, Colombia
Date
2017
The challenge
A fair is taking place in Barranquilla aimed at the final consumer, a new option in the presentation and marketing of fashion. The collections presented will be available for sale during the three days of the fair. The collections will be designed for the final consumer and the brands or designers will all have a Pop-up Store
The Fair will have a social work by involving characters who are part of entrepreneurship programs at the local level, providing them with the opportunity of transportation to the location of the event.
Our work will consist of creating the creative and visual concept of the fair’s brand and all the necessary art applications for its promotion in the city and in the country.
The strategy
Natural
inspiration
We studied the Barranquillera architecture for the design of the logo, inspired by the arches and columns of exclusive neighborhoods in the 20s and 30s.
For the concept, we were inspired by the beauty of the Colombian Caribbean, but specifically, by the varied textures of its vegetation, fruits, and animals. We went to take photos of the flowers and leaves of our city and studied several photography documents to later go on to the detailed illustration of these forms. We wanted to represent another side of the Caribbean and we went for a range of colors in which the blue of our sea is the protagonist, contrasting with a palette of bright and fluorescent colors that allowed us to play with layers and depth.
In collaboration with the client, the hashtag and name of the “Hypertropic” concept arises from the entire set of illustrations that truly represent the region with a touch of fashion and style.
The result
See project