El barato

Type of industry

Fashion

Services offered

Branding
Brand strategy
Launch
Illustration
Applications

Location

Barranquilla, Colombia

Date

2021

Barranquilla is a unique city, it is a mix of immigrant and local races that make it a place full of color, variety and history. More than 50 years ago, Aida de Nouredin of Lebanese origin, created the textile and decoration store “EL BARATO”, a brand that markets fabrics of various categories and that has been positioned in the popular market of Barranquilla for several years.

The challenge

At present, one of his sons, Walib and his wife, Omaira, are the ones who continue to develop this great project. They have seen the need to enter the digital world and update themselves, while at the same time they feel that a change of image is necessary for the brand that allows them to reach other market sectors. New products and fabrics with unique and exclusive prints are also entering, which leads them to a question about how is the best way to create a “sub brand” where can handle higher prices and change people’s perception.

The strategy

El Barato is the reflection of the joy, color and multiculturalism of Barranquilla, it is the reflection of the coastal flavor, the Caribbean sun and the force of the sea; It is a reflection of how unique we Barranquillas are and of our creativity to communicate through language, dance and passion.

El Barato is reborn today with more force than ever; El Barato, new image, same quality tradition.

Natural beauty | Caribean Joy | Barranquilla humor | Diversity | Bright sun | Sea Water Force | Female force | Authenticity | Multicolor and Flavors | Creativity | Danca and music | Passion Characteristic | Barranquilla Woman Values

The result

Visit site

I was looking for someone to help me give my brand a new image and without a doubt I found the best one. Wen gave a total turnaround to the company’s image and above all he took me by the hand throughout the process.

When we started implementing Wen’s advice, everything changed! and this was noticed in sales that improved by 150%, doubling and sometimes tripling the profits for the month.

In short, I loved working with Wen, who in addition to knowing what he does and why he does it, is a great person.

– Omaira Aboulteif,
CEO of Telas El Barato

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

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Our
services

Design
with purpose

Interior, graphic,
and industrial design

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Beautiful designs will captivate people, but a design with purpose will make them fall in love. That’s why when we design, we do it with intention. Nothing is left to chance.

Of course! Aesthetics are a super plus, and here we are the best at using colors to convey emotions, along with typography and textures. However, we design to make an impact, to improve something that already exists, or to create something completely new. We design to solve a challenge, to connect with you and your clients, to support social, environmental, and energy sustainability.

We design to make you feel, to make you remember your forgotten dreams and values.

Our
services

A brand
is born
with strategy

Branding

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“We don’t make “logos”, we create Brands.

Why? Because a brand is much more than just a logo. Sure, the visual expression of your business is a must, but a logo without strategy is like a body without a soul. Your brand is the space you hold in your consumer’s mind.

So, we’ll dive deep into the values that inspire your brand and connect with your ideal customer.

Remember: Branding is about connecting your audience with your unique mission and creating a community that follows you on that path towards transformation.”

Brand DNA

A clear purpose, vision, mission, and set of values define what your brand will be at its core.

Personality development by archetypes

Brands need personality, so we define it as if it were a person, with a unique character and a set of attributes.

The message and the story (Storytelling)

How does your brand communicate with the outside world? What is the message it carries, and how exactly is it articulated?

Research and development of the ideal client

Understanding who you’re talking to, the emotions they’re feeling, and how they live their lives is essential in building the brand that resonates.

Competitor analysis

Knowing what the market looks like and the ways your competitors are innovating is key to unlocking untapped potential – and staying different.

Brand positioning

What makes you unique? What is the first word you want your customer to think of when they mention your brand? We will determine our unique value in the market.

Naming

We will do a creative workshop of ideas to generate names that communicate our brand. It will be a team effort and a lot of fun!

Corporate identity design

How your brand looks will make all the difference in whether we choose to engage with it or not. We will design based on the strategy, making the applications that your brand requires to launch.

Digital communication strategy

We know that the digital presence is increasingly important and to launch ourselves into the market, be it with your networks or website, we need to do it wisely.

Brand and user experience

Regardless of what product or services you are, it will always be important that the experience using your brand is the best so that you are memorable and return.

Our
services

Inspire
change

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We love creating, but we also enjoy teaching. Inspiring change is not only achieved through our work and creations, but also through the impact we can generate by providing training and consulting to help you become a multiplier of transformation as well.

What’s ours is yours! We teach you how to create brands just like we do, following our internal work manual and the steps professionals use to create successful products that align with your life mission.

Our
Services

Innovate
with conscious
architecture

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Everything is changing, and the ways of building are changing too. That’s why we practice holistic architecture with an integrated design approach, aiming to create a balanced interaction between the individual, the architecture, and the living environment.

We work on:

Bioclimatic architectural design and utilization of natural lighting.
Biological compatibility of materials.
Electric fields and electromagnetic considerations.
Energy-producing buildings.

Type of industry

Fashion

Services offered

Branding Brand strategy Launch Illustration Applications

Location

Barranquilla, Colombia

Date

2021

The challenge

The strategy

Natural beauty | Caribean Joy | Barranquilla humor | Diversity | Bright sun | Sea Water Force | Female force | Authenticity | Multicolor and Flavors | Creativity | Danca and music | Passion Characteristic | Barranquilla Woman Values

Natural beauty | Caribean Joy | Barranquilla humor | Diversity | Bright sun | Sea Water Force | Female force | Authenticity | Multicolor and Flavors | Creativity | Danca and music | Passion Characteristic | Barranquilla Woman Values

Natural beauty | Caribean Joy | Barranquilla humor | Diversity | Bright sun | Sea Water Force | Female force | Authenticity | Multicolor and Flavors | Creativity | Danca and music | Passion Characteristic | Barranquilla Woman Values

Natural beauty | Caribean Joy | Barranquilla humor | Diversity | Bright sun | Sea Water Force | Female force | Authenticity | Multicolor and Flavors | Creativity | Danca and music | Passion Characteristic | Barranquilla Woman Values

Natural beauty | Caribean Joy | Barranquilla humor | Diversity | Bright sun | Sea Water Force | Female force | Authenticity | Multicolor and Flavors | Creativity | Danca and music | Passion Characteristic | Barranquilla Woman Values

The result

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

Branding
Brand strategy
Launch
Illustration
Applications