Dos Gallos

Type of industry

Food and drinks

Services offered

Branding
Brand strategy
Launch
Illustration
Applications

Ubicación

Barranquilla, Colombia

Date

2020

Cantina Dos Gallos – Tacos al Pastor, is the first Mexican canteen located in the city of Barranquilla. Its specialty, Tacos al Pastor, are the translation of the mysticism and timelessness of the flavors of the Rivera Maya.

Today, Cantina Dos Gallos gives us the opportunity to be your allies for the creation of your brand and logo.

The challenge

In our meetings and exchange of ideas, its creator Iván Escobar tells us that he wants an emblem that represents the mysticism of the Riviera Maya and the duality of the Two Roosters with the universal balance between the opposite poles, good and evil, white and black, male and female.

The strategy

Mayan art

Taqueria and cantina

Mexico

Riviera Maya

Gold

We exalt the use of gold and other metals and precious stones, for their representation and meaning for the Mayan, Aztec and our pre-Columbian cultures, these elements were always part of the daily tasks.

In our construction process, we wanted to return to what gold meant to our ancestors: art, ornamentation, and offering.

Fire

Fire becomes an essential element when building the creative concept. Always present throughout the process, the mysticism and texture of the fourth element will be reflected in the shapes used in the creation of the brand.

For the restaurant’s kitchen, the charcoal and the grill are part of the great differential in flavor for its offer and the fire that materializes the essence of Cantina Dos Gallos.

The result

THE TRANSFORMATIVE POWER OF FIRE SHAPES THE EARTH, GIVING
SHAPE AND BALANCE TO THE PERFECT DUALITY THAT EMBODIES CANTINA DOS GALLOS

Working at Cantina Dos Gallos was a pleasure from the beginning since its creation. Within just a few minutes of our first meeting, I was able to connect with Wen Muñoz and that resulted in one of the best logos I’ve had in my career. Wen was able to perfectly capture the image and concept of the Restaurant in the logo and I will always be grateful to her for that. I always recommend her to my colleagues and I can’t wait to work with her again.

– IVAN ESCOBAR,
Executive chef

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

Ready to start your dream project?

Our
services

Design
with purpose

Interior, graphic,
and industrial design

See project

Beautiful designs will captivate people, but a design with purpose will make them fall in love. That’s why when we design, we do it with intention. Nothing is left to chance.

Of course! Aesthetics are a super plus, and here we are the best at using colors to convey emotions, along with typography and textures. However, we design to make an impact, to improve something that already exists, or to create something completely new. We design to solve a challenge, to connect with you and your clients, to support social, environmental, and energy sustainability.

We design to make you feel, to make you remember your forgotten dreams and values.

Our
services

A brand
is born
with strategy

Branding

See project

“We don’t make “logos”, we create Brands.

Why? Because a brand is much more than just a logo. Sure, the visual expression of your business is a must, but a logo without strategy is like a body without a soul. Your brand is the space you hold in your consumer’s mind.

So, we’ll dive deep into the values that inspire your brand and connect with your ideal customer.

Remember: Branding is about connecting your audience with your unique mission and creating a community that follows you on that path towards transformation.”

Brand DNA

A clear purpose, vision, mission, and set of values define what your brand will be at its core.

Personality development by archetypes

Brands need personality, so we define it as if it were a person, with a unique character and a set of attributes.

The message and the story (Storytelling)

How does your brand communicate with the outside world? What is the message it carries, and how exactly is it articulated?

Research and development of the ideal client

Understanding who you’re talking to, the emotions they’re feeling, and how they live their lives is essential in building the brand that resonates.

Competitor analysis

Knowing what the market looks like and the ways your competitors are innovating is key to unlocking untapped potential – and staying different.

Brand positioning

What makes you unique? What is the first word you want your customer to think of when they mention your brand? We will determine our unique value in the market.

Naming

We will do a creative workshop of ideas to generate names that communicate our brand. It will be a team effort and a lot of fun!

Corporate identity design

How your brand looks will make all the difference in whether we choose to engage with it or not. We will design based on the strategy, making the applications that your brand requires to launch.

Digital communication strategy

We know that the digital presence is increasingly important and to launch ourselves into the market, be it with your networks or website, we need to do it wisely.

Brand and user experience

Regardless of what product or services you are, it will always be important that the experience using your brand is the best so that you are memorable and return.

Our
services

Inspire
change

See project

We love creating, but we also enjoy teaching. Inspiring change is not only achieved through our work and creations, but also through the impact we can generate by providing training and consulting to help you become a multiplier of transformation as well.

What’s ours is yours! We teach you how to create brands just like we do, following our internal work manual and the steps professionals use to create successful products that align with your life mission.

Our
Services

Innovate
with conscious
architecture

See project

Everything is changing, and the ways of building are changing too. That’s why we practice holistic architecture with an integrated design approach, aiming to create a balanced interaction between the individual, the architecture, and the living environment.

We work on:

Bioclimatic architectural design and utilization of natural lighting.
Biological compatibility of materials.
Electric fields and electromagnetic considerations.
Energy-producing buildings.

Dos Gallos

Type of industry

Food and drinks

Services offered

Branding Brand strategy Launch Illustration Applications

Ubicación

Barranquilla, Colombia

Date

2020

The challenge

The strategy

Mayan art

Taqueria and cantina

Mexico

Riviera Maya

Gold

Fire

The result

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

Branding
Brand strategy
Launch
Illustration
Applications