Type of industry
Travel and wellness
Services offered
Branding
Brand strategy
Launch
Interior design
Web design
Location
Punta Cana, Dominican Republic
Date
2022
CRUISE ON LAND PUNTA CANA – is the most complete, sustainable and innovative vacation tourist complex in the Caribbean, where the client can invest in real estate units for vacation or rent in the Condo Hotel modality, located within an eco-sustainable destination inspired and conceived to create a fusion between freedom , security, recreation and well-being, evoking the sensation of a cruise ship on land with more than 100 amenities.
The project is located in Punta Cana, the urban jewel of the Caribbean, standing out for its crystalline beaches, its wealth of flora and fauna that make this town the preferred site for tourists and locals.
Cruise On Land will launch into the international market and needs a strategy and brand identity, slogan (Brand-line), and interior design for the types of apartments it will offer.
The challenge
The geometric design is inspired by the waves of the sea from the magical beaches of Punta Cana that the cruise ship leaves when it passes through a place, generating a blur of textures and movement in its wake, combined with the shape of a ship’s rudder. The palette, although very tropical, manages to mix sobriety and elegance by combining aqua, the color of the waters of the Dominican Republic, and the pastel version of the classic tropical colors.
The strategy
We will launch into the market innovating, breaking with all the molds of the real estate world, we, more than being the best opportunity to invest, are The New Way of Living, The new way of living (official slogan in English). And why can we say that? Because we have the largest number of amenities ever seen in the same project on the islands of the Caribbean Sea, we represent the evolution of real estate investment and sustainability is in the veins of its creators.
Cruise on Land represents a new lifestyle when traveling,
finding a whole adventure in one place without leaving home.
The result
Interior design
Together with a great creative team, we were involved in the interior design of each of the 3d renderings of the apartment typologies, visually directing the aesthetics, colors, materials, furniture, etc. The project has 5 types of apartments, between 1 and 4 rooms, each one with its specific requirements stipulated by the client. The concept was always very tropical but at the same time very avant-garde and minimalist, using local natural textures that brought its interiors to life.
See project