SAND
WICH
2GO

Type of industry

Food and drinks

Services offered

Brand management for restaurant creation
Architectural design
Interior design
Launch strategy

Location

Barranquilla, Colombia

Date

2020

The challenge

We are going to create a space that mixes the need of the sector (corporate world) with the essence of SANDWICH2GO, a space that I would choose for my lunch break, where I don’t want to spend a lot of money but I want to satisfy my need to eat something I like it, a comfortable place where I can breathe and disconnect for a few minutes from the daily routine and, at the same time, we are going to create a space where everyone from a group of college kids to a young adult wants to go to work.

We are going to create a creative space to eat sandwiches, that shows that it cares about the region where it is located, that openly communicates its initiatives in Barranquilla to its clients and that works with artists, designers, materials and local communities to be more and more best mark.

We are going to create a place where the taste and smell of sandwiches come first, but above all, we are going to create a place where the experience will make you come back.

The strategy

S2GO becomes an ambassador for local artists, artists who go with their top of heart.

[SANDWICH2FOCUS]

A comfortable place to work and have work meetings.

[SANDWICH2BECREATIVE]

A place that inspires you at the hands of the best muralists in the region, with good handling of forms, textures, but above all, music.

[SANDWICH2BREATHE]

A place that allows you to breathe, that has a lot of green influence and at the same time, not so much color saturation.

The result

Working with Wen was quite an immersive experience in imagination. With it, every detail should tell a story: the lighting, the textures, the materials, the colors. For her, everything is full of meaning and that is why it takes on a life of its own. Since we opened our doors, we knew that our restaurant had a soul and that soul was given by Wen. Thank you!

– Fernando Borda,
co-founder of Sandwich2go

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

Ready to start your dream project?

Our
services

Design
with purpose

Interior, graphic,
and industrial design

See project

Beautiful designs will captivate people, but a design with purpose will make them fall in love. That’s why when we design, we do it with intention. Nothing is left to chance.

Of course! Aesthetics are a super plus, and here we are the best at using colors to convey emotions, along with typography and textures. However, we design to make an impact, to improve something that already exists, or to create something completely new. We design to solve a challenge, to connect with you and your clients, to support social, environmental, and energy sustainability.

We design to make you feel, to make you remember your forgotten dreams and values.

Our
services

A brand
is born
with strategy

Branding

See project

“We don’t make “logos”, we create Brands.

Why? Because a brand is much more than just a logo. Sure, the visual expression of your business is a must, but a logo without strategy is like a body without a soul. Your brand is the space you hold in your consumer’s mind.

So, we’ll dive deep into the values that inspire your brand and connect with your ideal customer.

Remember: Branding is about connecting your audience with your unique mission and creating a community that follows you on that path towards transformation.”

Brand DNA

A clear purpose, vision, mission, and set of values define what your brand will be at its core.

Personality development by archetypes

Brands need personality, so we define it as if it were a person, with a unique character and a set of attributes.

The message and the story (Storytelling)

How does your brand communicate with the outside world? What is the message it carries, and how exactly is it articulated?

Research and development of the ideal client

Understanding who you’re talking to, the emotions they’re feeling, and how they live their lives is essential in building the brand that resonates.

Competitor analysis

Knowing what the market looks like and the ways your competitors are innovating is key to unlocking untapped potential – and staying different.

Brand positioning

What makes you unique? What is the first word you want your customer to think of when they mention your brand? We will determine our unique value in the market.

Naming

We will do a creative workshop of ideas to generate names that communicate our brand. It will be a team effort and a lot of fun!

Corporate identity design

How your brand looks will make all the difference in whether we choose to engage with it or not. We will design based on the strategy, making the applications that your brand requires to launch.

Digital communication strategy

We know that the digital presence is increasingly important and to launch ourselves into the market, be it with your networks or website, we need to do it wisely.

Brand and user experience

Regardless of what product or services you are, it will always be important that the experience using your brand is the best so that you are memorable and return.

Our
services

Inspire
change

See project

We love creating, but we also enjoy teaching. Inspiring change is not only achieved through our work and creations, but also through the impact we can generate by providing training and consulting to help you become a multiplier of transformation as well.

What’s ours is yours! We teach you how to create brands just like we do, following our internal work manual and the steps professionals use to create successful products that align with your life mission.

Our
Services

Innovate
with conscious
architecture

See project

Everything is changing, and the ways of building are changing too. That’s why we practice holistic architecture with an integrated design approach, aiming to create a balanced interaction between the individual, the architecture, and the living environment.

We work on:

Bioclimatic architectural design and utilization of natural lighting.
Biological compatibility of materials.
Electric fields and electromagnetic considerations.
Energy-producing buildings.

SAND WICH 2GO

Type of industry

Food and drinks

Services offered

Brand management for restaurant creation Architectural design Interior design Launch strategy

Location

Barranquilla, Colombia

Date

2020

The challenge

The strategy

S2GO becomes an ambassador for local artists, artists who go with their top of heart.

[SANDWICH2FOCUS]

[SANDWICH2BECREATIVE]

[SANDWICH2BREATHE]

The result

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

ARE YOU READY TO CREATE OR IMPROVE YOUR BRAND?

SAND
WICH
2GO

Brand management for restaurant creation
Architectural design
Interior design
Launch strategy